Marula oil. It is extracted from the kernels of the Marula fruit that is found in southern Africa. It is known in Africa as a “miracle oil” because of its intensely nourishing, exceptional healing and strong anti-aging properties. We use this “miracle oil” in our products in its purest, extra-virgin form.
Progressive and forward-thinking. Our commitment to discovering and providing you with leading, all natural ingredients, toxin-free products, innovative packaging and use of sustainable resources embody our name and the Alapure Cosmetics brand.
- Reduces appearance of scars, stretch marks, cellulite, fine lines and wrinkles
If you believe in nature’s prowess in repairing, healing, and enhancing your skin’s appearance, you have come to the right place. Alapure Cosmetics is a progressive nature-based skincare, cosmetics and lifestyle-solutions company that is determined to transform women’s lives by helping them achieve a level and quality of beauty that radiates from the inside out. To make this possible, we use the highest quality, highest concentration, and purest form of all the natural ingredients in our skincare formulations. We intend to continue making new discoveries in skincare ingredients, formulations and technologies as we journey toward making Alapure Cosmetics the brand of choice and an organization of high repute.
Beauty is an Alapure Lifestyle!
At Alapure Cosmetics, we use Marula oil in its purest, extra-virgin form and in the highest possible concentrations, to deliver ultimate anti-aging benefits, to women of all colors and all skin types.
Marula oil forms a protective layer over the skin that prevents harsh environmental elements like the sun, pollution, and cold wind from damaging your skin when you step out.
Marula oil penetrates deep into the skin where a rich concentration of anti-oxidants work at the cellular level to regenerate new skin, stimulate collagen production & smooth wrinkles—giving you that inside-out glow.
Alapure Cosmetics is devoted to a beautiful and healthy lifestyle – we are continuously searching for new and better ways to give you the most radiant Alapure Lifestyle.
To women of color, Alapure offers cosmetics you can trust to be truly natural. Our products are infused with Marula oil, a hand harvested tree oil imported from southern Africa with superior moisturizing and anti-aging properties, to allow you to tap into the beauty secrets of African women who have used this oil for generations to keep their skin soft and young looking. [...]
We believe that it isn’t enough to give you the world’s leading beauty ingredients. At Alapure Cosmetics, we also give you the best alternatives to live a healthy and radiant lifestyle. You will find so many ways to make wise and healthy choices to guarantee that your beauty comes from within, as you live the Alapure Lifestyle. [...]
The Alapure Lifestyle Challenge was a huge success for me. I tried the Marula Body Butter and the Marula Body Lotion for a week and I can truly say I have two new beauty product staples. I normally use Nubian Heritage body products and I found Alapure to be quite comparable. I would highly recommend this product to any person that is looking for creams the last, moisturize and soothe. You get more than what you pay for and you’ll soon be stocking up and recommending Alapure to family and friends. Enjoy!”– Collette H.
“I took the Alapure Cosmetics Lifestyle Challenge because I wanted to find out if the addition of Marula Oil would make a difference for my skin. After a week, my skin smells and feels amazing…soft and not greasy. The texture was light and the fragrance was amazing. I learned through a chemist years ago that the best cremes are “light” because they penetrate your skin most effectively. Alapure definitely understands the importance of light creme that makes a fabulous difference. I live in Chicago, IL and the weather extremes, especially in the winter, create challenges for face and body. I’m also a swimmer and spend 5 hours a week in Chlorine. This adds to the challenge of dry skin in the winter and the summer. I’m partial to the Pomegranate Fragrance because the odor lingered in the bathroom and I could smell it for the entire day.”
– Nancy P.
“I was thrilled with the Alapure vanilla body butter and pomegranate lotion. The body butter reminds me of butter cream frosting as its consistency feels like a frosting, and the scent also smells like it. The butter soaks into exceedingly dry skin and repairs it by making if soft and supple. I used the lotion as an everyday moisturizer on my hands and arms. The feeling is silky and it feels soothing and non-greasy. Both smells are captivating as it makes you want to keep smelling it. I enjoyed trying both products very much and feel as though they are unique and of high quality ingredients and formula.”
– Trisha F.