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Our Icon

The Alapure icon Tabono, is derived from the ancient West African Adinkra family of symbols. Adinkra are visual symbols that represent original thoughts or ideas. The Tabono symbol signifies Strength, Confidence, and Persistence. This is a perfect representation of our endeavor to celebrate and to empower multicultural women. A sense of confidence and self-belief is translated in each of our products. We believe in providing products and useful information to help every woman to achieve a healthy and beautiful lifestyle.

About Alapure

Beauty – is an Alapure Lifestyle

Beauty is a lifestyle. Feed your body with pure, natural ingredients, try to maintain a healthy diet, get sufficient exercise and rest, and your skin will glow and respond with results of which you have only dreamed. These actions embody the ‘Alapure Lifestyle’, and it will allow your beauty to radiate from the inside out. In addition to offering women of color the very best nature-based products suited to them, the ‘Alapure Lifestyle’ also offers a wealth of information on the latest beauty secrets and wellness.

“Strength, Confidence, and Persistence”, Alapure Cosmetics is committed to this ethos. Our promise is to be your choice for beauty cosmetics and helpful guidelines to promote radiant and beautiful results. Alapure Cosmetics is the finest example of a cosmetic company that places the health and lifestyle choices of its customers first. We are on the path to discover the latest natural solutions in the cosmetic industry. Alapure Cosmetics is here to provide you with the latest discoveries and time-honored traditions for an Alapure Lifestyle.

Natural Cosmetics Full ingredient list »

Alapure Cosmetics is devoted to providing the purest ingredients approved for cosmetics. In fact, we are so devoted to a beautiful and healthy lifestyle that it does not stop there… we are continuously searching for new and better ways to give you the most radiant Alapure Lifestyle.

Groundbreaking Solutions Shop Alapure »

The Alapure Lifestyle means living beautiful. We are serious about providing the highest quality products and groundbreaking solutions to improve your cosmetic experience. Our beauty products and ingredients offer:

  • Anti-aging
  • Rejuvenation
  • Better health
  • Safe testing practices
  • So much more…

Lifestyle Choices Visit Our Blog »

We believe that it isn’t enough to give you the world’s leading beauty ingredients. At Alapure Cosmetics, we also give you the best alternatives to live a healthy and radiant lifestyle. You will find so many ways to make wise and healthy choices to guarantee that your beauty comes from within, as you live the Alapure Lifestyle.

Research & Development Shop Alapure »

Alapure Cosmetics is beginning a roadmap to excellence that will become your trusted source for cosmetic products. Our goals for future products reach into the ingredients that are only whispered in today’s industry. Each time you come back to visit, whether online or at department stores, you will find excitement with our latest products.

About Alapure Cosmetics

Always Confident.
Always Beautiful.


Our Secret…

is Marula oil. It is extracted from the kernels of the Marula tree that is found in southern Africa. It is known in Africa as “miracle oil” because of its intensely nourishing, exceptional healing and strong anti-aging properties. We use this “miracle oil” in our products in its purest, extra-virgin form.


Our Values…

are progressive and forward-thinking. Our commitment to discovering and providing you with leading, all natural ingredients, toxin-free products, innovative packaging and use of sustainable resources embody our name and the Alapure Cosmetics brand.


Our Culture…

is derived from combining the richness of different world cultures and history that we hope will become a part of your everyday life.


Our Partnerships…

with women’s cooperatives in Africa help to empower the workers and their families. Alapure Cosmetics is devoted to upholding the strongest values as we commit to working with affiliations whose efforts promote a better world for us all.