One such ingredient is Marula oil. I discovered Marula oil during my visit to South Africa. It is known as the “miracle oil” of southern Africa and has been used for centuries for healing skin ailments, preserving food and fruit, for getting rid of stretch marks as well as a sun block. On researching Marula oil, I learned that it is packed with skin-friendly nutrients, has a non-greasy texture and absorbs quickly while delivering its nutrition at the deepest level. My curiosity about this oil and the women who work to produce the oil took me back to South Africa for a second trip–something I very rarely do as I like to visit new places. I have since experienced the benefits and uses of Marula oil and plan to continue to work on new series of Marula oil based products that also include other natural, organic and effective ingredients.
I strongly believe that to attain beauty on the outside you have to begin from the inside. From my yoga practice, I learned that beauty is not only what you put on your face and body but also how you treat your body, mind and soul. A balance between outward personality and inner self, a disciplined diet, regular exercise and a return to nature, are the imperatives for looking and feeling good. It is on these premises that I founded Alapure Cosmetics and the ‘Alapure Lifestyle’.